Figure 1a. An unhappy customer.
Yesterday I was trying to sign up for yet another fun run. I'd agreed to sign up Gam and three of our running pals and process the transaction on our credit card. After filling in all our details I clicked to proceed to the payment stage. A message appeared saying that I was already a member of 'Streamlined Events' and that I should go back, log in and fill out the details again. There was a 'back' button to push- usually, using one of these instead of the back button in the browser will result in the information typed into the form being saved for when the form is used again. That didn't happen. In addition, the details form prevented Firefox's usual auto-fill from working, so I had to type all the details for five people a second time. After having logged in, the same message appeared and the details were cleared for a second time. The third time was my fault- I'd forgotten to type in my phone number. The error message came up again, resulting in my having to fill out the details a fourth time. After it proceeded to the payment page I found that, instead of being charged $105 I was charged $125. See, the usual entry fee was $25 per person, with a discount price of $80 for 4 adults. I figured I would receive 1 x group of 4 plus 1 x regular adult price. I figured wrong.
Given that I had taken a 'short break' from working on an ethics proposal for my project, and the process had now taken roughly an hour, I got jack of it and went back to work, figuring I'd do it the next day. The next day was the deadline for regular sign-up, after which a $10 per-person late fee would be added to the entry fee. Given that we're all on pretty tight budgets, that would nix our involvement. So early today I set about signing up. In order for our running buddies to obtain the group discount I decided to sign up as a single adult and go through the process
again to sign them up with Gam as a group of four.
I went through the entire process and clicked 'submit' (or whatever). You know how it's a BIG no no to click the button again or press refresh? After 5 minutes, when it hadn't loaded, I checked our connection. Everything else was working fine. After 10 minutes I was getting antsy. After 20 minutes with nothing but a little 'loading' sign and a 'transferring data from Streamlined Events' in the bottom of my browser every now and then, I decided to email Rotary. Sure I felt bad about shooting off a narky email to them, seeing as they weren't the offending party. But given that I'd seen only 77 people signed up for the 5km run that we were trying to enter (on the day of the deadline) it seemed that they were going to be adversely affected too, if there were other people experiencing the same problems I had.
Here's the content of my email:
If you guys aren't getting as many online sign-ups as you expected it could be due to the ultra-crappy service Streamlined Events is running. Not only did their site wipe my entry details (for FIVE people) several times when I pressed their \'back\' button to correct certain details they had alerted me about, once I finally got everything filled in as they desired (having to type it all manually because their site prevents auto-filling) and clicked 'place order', nothing happened. The order page is still up and has a 'loading' sign running- 20 minutes after I sent the order through! I dare not try refreshing the page in case they debit my credit card twice- given it's so hard to GIVE them my money, getting any back would undoubtedly be like trying to get blood from a stone. Suggest you choose someone else to go with next time- I've never had so much trouble signing up for a fun-run before, and frankly if I hadn't agreed to sign up a bunch of other people I would have just given up and not entered!
Boy were the lovely people at Rotary nice about what had happened- definitely much less terse a reply than I probably deserved considering none of this was their fault and they were probably tearing their hair out!
Sarah
Thank you for two things, one your resilience through the process and two
for giving us feedback. Needless to say Rotary is not thrilled with the
challenges that this online registration has presented. I sat with the
Streamlined people yesterday for a very frank meeting. They've taken the
feedback on board and are doing something about it ... what I needed was
feedback like you've presented so, thank you.
The saddest part is that we as Rotarians have worked so hard to present a
good event as 100% of what we raise goes to the charities that we're
fundraising for!!
Thanks again
XXXXX
Here's how I replied:
Hi XXXXX,
I'm sorry to hear I'm not the only one experiencing problems with the Streamlined system. I'm aware that ordinary registration closes at midnight tonight, but I don't suppose there's any way I could do a bank transfer and then mail (or email?) you guys the entry details on Monday without needing all of us to pay the extra $10pp late fee? I appreciate that the goal of the fun run is to raise money for some very worthwhile charities and I don't feel that my experience with Streamlined reflects negatively on Rotary at all.
Kind regards,
Sarah
I think everyone would agree that Rotary handled this exchange exceptionally well, no? They even looked into it and then phoned me when they found that my credit card details had indeed come through. Nothing but charming and polite the whole time.
Young entrepreneurs, I hope you're taking notes!
Just a few minutes ago I received the following exchange from Streamlined Events. Rotary had obviously passed on my less-than-favourable feedback:
From: xxx@xxxxxxxxx.com
To: livesarah@hotmail.com
CC: xxxxxxx@streamlinedevents.com.au
Subject: Your feedback regarding Streamlined Events
Date: Sun, 19 Jul 2009 18:59:51 +1000
Hi Sarah
Thanks for your email below which has now made it through to me. I am Wes Swindale, the Managing Director of Streamlined Events and Marketing.
My apologies if you had trouble using our system. We have processed thousands of entries successfully and smoothly with very few problems, but in the real world in which we all live no system can be perfect. We try our best to get it to being as feature-rich and at the same time as simple and fast as possible.
In future, when supplying feedback regarding your experiences with online services, whether with us or any other online service, I would advise you to refrain from using words of too harsh a nature, as you tread a fine line of libel/slander which I'm sure you wouldn't want pursued in any legal capacity.
Not only do phrases like "ultra-crappy service" and "getting any back would undoubtedly be like trying to get blood from a stone" reflect a level of ignorance which I am sure you don't truly possess, but these sorts of assumptions are also prejudiced, crude and uncalled for.
I am an elite athlete myself so I am fully aware of the entry process in its totality, as well as the wide range of online and offline entry systems I have used and seen over the many years I have been racing domestically and internationally. In my experience, our system is pretty good indeed and improving all the time.
I hope you and your friends enjoy the Rotary Fun Run events for which you are entered, and I wish you well in your training and all your future events. Just please try not to launch into scathing attacks like the one you sent below. If you're going to complain about something, it's best to supply clear, constructive criticism that can then be used to improve the system and the user experience for everyone. Also, before sending a heated email, it's best to leave it for 24 hours without sending it and then come back to it, read it again and you'll probably find yourself either deleting it or modifying it significantly before sending.
Cheers
Wes Swindale
BCom. (Hons) BSc. (Hons)
Managing Director & Fellow Athlete
Streamlined Events and Marketing
Hmm. Did I have 24 hours to wait before sending off an email telling them they needed to improve their service? No- the deadline was hours away, not days. And here's my reply to Wes:
Hi Wayne,
Thanks for your not-too-subtle, not to mention baseless, legal threats. I'll be sure to pass on this aspect of my experience with the service you guys have provided to the very helpful people at Rotary, who I will perhaps choose to support from now on in ways that don't involve my having to deal with your organisation. Good luck in responding to any future consumer complaints with libel threats.
Cheers,
Sarah
Streamlined Events customer service response = FAIL. Oh and me = microfail too- I just realised I called him 'Wayne', not Wes. I'll bet he loves that.
Wes was right, in a way. I should have sent a less narky email to Rotary about my crappy experience with the sign-up run by Streamlined Events, and then sent the narky one to Wes. I hear he's opening up a June Dally Watkins-style school for (n)etiquette as his next business project...